Packaging
Froot Loops

Concept: Fruit portions

Design of an original packaging that highlights the fruit portions contained in the cereal box through a playful and visual graduation system.

Implementation: 

The cereal box is reimagined as a portion box, featuring varying fruit sizes, integrated measurement markers, and a bold, colorful pop design to catch the eye.

My Deliverables: 

• Logo creation and graphic guidelines (patterns and visual elements)

• Design of the front face of the box

• 3D mockup created with Adobe Dimension