Packaging
Froot Loops

Fictional project: design of two packaging concepts for Froot Loops, a brand owned by Kellogg’s.

Creative focus: highlighting portion sizes

Today, the cereal market offers a wide range of packaging, blending graphic styles with innovative concepts. However, few of them emphasize the recommended daily portions. As a result, consumers often have to measure the right quantity themselves. To address this need, I chose to center my packaging design around the concept of daily portion guidance.