Packaging
Froot Loops

Concept: Stackable packaging

Each portion of the box corresponds to the colored rings (each ring = one of the Froot Loops flavors) on the toucan’s beak, the brand’s mascot.

Implementation: 

The box transforms into a Toucan Beak, with separate portions for each of the brand’s fruit flavors.

Each portion = 40 grams of cereal → 6 portions used for the complete box (6 x 40g = 240g total)

My deliverables: 

• Logo & graphic guidelines for each individual box, along with the final packaging design

• Template (die-cut) for each box and the full packaging created in Illustrator

• Mockup created using Adobe Dimension