Planète Urgence
X ISCOM

Context: the NGO Planète Urgence approached us with a challenge for our entire class: respond to their brief.

Project duration: 5 days

Problématique : how can we build a campaign around a key date to establish long-term awareness of the organization and help it achieve its fundraising goals?

Our Idea: TREEGETHER – Challenges that bring people together!

We decided to create a mobile app with the following goals:

• Build a community

• Collect donations

• Raise awareness about environmental actions

Through this app, users would be able to:

• Complete eco-challenges and earn trust badges

• Plant trees

• Receive discount vouchers from the association’s responsible partner brands

• Donate directly

My contributions: 

• Full app prototype designed using Adobe XD

• Illustrations of the profile progression, based on four tree species planted by the NGO in various countries

• Creation of social media content: stories, posts, and reels